On November 25, an event announcing the results of the "ICC+SIC Workshop 2009", which was held on July 3-5 this year, took place at the Aurora Square in the underground shopping area, Aurora Town. The theme of the workshop was "communication and broadening of Sapporo's creativity."
The Sapporo City Mayor announced the idea for “Sapporo Ideas City” in March of 2006. Since then, much effort has been put into encouraging creativity in the city, but a pervading issue has been that there has been little visibility to the residents of Sapporo.
This workshop was held with the intention of solving this problem. As part of public relations, ideas were presented to newspaper companies, television stations, and the Sapporo city government, culminating in this event, which welcomed 43 students and 14 creators.
In announcing the results, the participating students pointed out to the newspaper companies, television stations, and Sapporo city what the creative resources of Sapporo city are and suggested ways of spreading these resources through panel displays so that they could reach audiences more directly.
The group that presented ideas to the newspaper companies suggested continual communication with a wide range of people. They urged the need to create a whirlpool of newspaper, mobile, online, and digital signage that would sweep people in.
For newspaper companies, four forms of media were presented: newspaper, mobile, online, and digital signage.
The group that presented ideas to the television stations suggested that they synchronize TV and the web. They also suggested having citizens submit their ideas for Sapporo’s creative resources and produce commercials and television shows, creating a larger movement.
Television stations received the idea of synchronizing the television and Internet.
The group that presented ideas to the Sapporo city government proposed a concept of “creation, connection, and expansion.” By combining individual creative resources, they said, unique stories could be created.
One such idea was to use the theme song of “Godzilla,” written by Akira Ifukube, who has ties to Sapporo, as the song that plays at subway stations when trains arrive or depart. Other ideas included putting designs of creative resources on Sapporo city trash bags, holding a concert at Kitara with music created by “Hatsune Miku,” a piece of software developed in Sapporo that alters voices.
For Sapporo City, students suggested using the theme song from “Godzilla” in the subway stations.
A city of creativity can only be achieved if Sapporo becomes motivated.
We wish for more projects similar to this one to take place in the future and bring about more creativity in Sapporo.
The panel display was on display until November 30th in the Aurora Square of the underground Aurora Town.
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