Report: SMF Trial 2009
For two days beginning September 12th, the biggest event for SMF and only student proposition competition in Hokkaido took place at Hokusho University's PORTO. Through the event, called "SMF Trial 2009," students were split into groups and given the assignment to come up with ideas and produce, exhibit, and present their work for review. This year's theme is Sapporo, but depending on the school, students were assigned Ebetsu to maximize their local knowledge to create their presentations.
ICC booth (left) First floor exhibition area(Right)
This year's Trial brought together nine teams from eight schools, making it the biggest to date. On the first floor exhibition area, each team had displays in their own booths. Passersby would often glance through the glass at these displays and stop their feet to take a better look.
Hokkaido University of Education Iwamizawa Campus - "Gomatamago (sesame egg)"
Hokusei Gakuen University Junior College - "Hokusei Junior College Department of Life Creation"
Hokkaido University of Education Iwamizawa Campus - "DISNAK"
Sapporo City University - "Poromori"
Hokkaido Information University - "Eventure"
Sapporo International University - "Sapporo ga kikoeru (I hear Sapporo)"
Sapporo Otani University & Junior College - "Team Saito"
Hokusho University - "Onion Peeman Peemans"
Hokkaido University - "HOKUDAI Ambitious"
The main event was the second day's presentations. Each team must explain their project without exceeding their time limit. Every year the value of the projects have increased. Many now appeal to our sense of sight, sound, taste, smell, and touch. Sharp questions and opinions provided an accent to the day during the Trial.
Words are written on eggs. Recipes included! After cooking, the shells go in the shell holder. 
What did Po the pigeon see when he came to Sapporo? Sapporo is introduced with a "birds eye view" in this short piece. 
Where do shoppers eat in Sapporo? A simple and quick way to get information. 
Why are souvenirs almost always sweets? A souvenir that lets you experience digging for potatoes. 
We will turn Ebetsu into a vibrant and safe town! Collect Eventure cards and win products! 
The sound of a bell comes from a photo of the Clock Tower. Use QR codes to hear a sound corresponding to the visual! 
Imagine this: The underground walkways of Sapporo covered in designs of candies or fish tanks. 
What does Sapporo lack? To create a city full of love, find the items of love!
Live hybrid in Sapporo! City + International + Agriculture For those who are health-conscious!
Finally, presentations by the advertising congress took place.
The advertising congress booth (left) and review (right)
It's time for the results. Trophies created by Hiroshi Maeda will be given to the winners. Everyone is curious about the winners, but what attracts most attention is the review, where the future of presentations will be determined. Designer Yukio Hikichi and Hiroshi Maeda will review from a professional's standpoint, while the Sapporo City Hall will represent Sapporo City with their review.
Hikichi and Maeda (left) Sapporo City representative Yamamoto (right)
And the results!?
Hiroshi Maeda's trophies
Grand Prix - "HOKUDAI Ambitious"
Second Place - "Poromori"
Award of Excellency - "Sapporo ga kikoeru"
Award of Excellency - "DISNAK"
Encouragement Award - "Eventure"
Encouragement Award - "Goma tamago"
Citizenship Award - "Eventure"
The event ended with SMF chair Ohira's closing speech. "Whether you won or not, let this be a valuable experience to you. What you felt at the time will help you grow." Thank you everyone for two days of hard work!
SMF chair Ohira
SMF is planning some research groups and symposiums for the near future. Please check back with ICCWEB for details.
