Report: ICC+SIC Workshop
Create visuals of the creative resources Sapporo is proud of!
The "Sapporo Ideas City" Workshop took place at ICC from November 21st to November 24th.
ICC hosts a creative workshop every year, this year's theme being the City's branding strategy, Sapporo Ideas City. The goal of the event was this: To have participants hunt Sapporo's creative resources (people, things, places, etc.) as material for creating 150 different designs for business cards, then give the business cards to Sapporo city's municipal employees.
Orientation
The workshop featured graphic designers, copywriters, photographers, illustrators, sound creators, chefs, and architects working in Sapporo as leaders of the project. Also, experts on city history, editors, and location managers offered their insight and support. There were a variety of workshop participants as well, ranging from art and design school students to publicity, information technology, and engineering students.
On day 1, participants were separated into three groups: North, South, and Central. Then they had a brainstorming session.
Discussion among participants
Day 2 and 3 were spent in the field searching for material using the leaders advice as their guide.
Fieldwork at the Mt. Okura ski jump
Searching for material at the central whole sale district of Sapporo
Even the bus becomes a classroom for the workshop.
Production of visuals began on the evening of day 3. Thanks to two days of fieldwork, members were able to communicate well amongst themselves, delegating responsibilities smoothly.
Efficient discussions became commonplace
Professional creators and advisors gave detailed advice at times, while standing back and observing while participants had their own discussions as well. They created a nurturing environment suited for creativity.
Beginning visual production
Time is running out!
On the last day, a presentation and final party took place. Each of the three groups finalized their “Creative Resources Sapporo Can Be Proud Of” project and presented their visuals. The list of creative resources made in four days reached roughly 200, receiving high praise from the lecturers due to the participants’ devotion.
The final presentation had as much energy as the participants put into their projects.
This workshop was set forth with a unique style in terms of the make up of participants and support system. It seems many participants and lecturers were reluctant in the beginning, but both felt satisfied with the work they accomplished by the end of the program. One hundred and fifty visuals will be on display at the lobby of the Sapporo city office starting on January 26th. The visuals will be used for business cards later on. The success of this workshop will be left behind through these business cards, taking Sapporo one step closer to the dream that is Sapporo Ideas City.
Reporter: Eiichi Sato
Translator: David Neptune
